TIST wanted to give new and unexpected experience to customers for the summer project of LOTTE WORLD MALL. So the study was focused on to increase the user experience by space and to expand the culture of story by design connecting the wide space of complex mall into one story. In collaboration with the illustrator, Janine Rewell, with the theme ‘Let’s play, Blue Paradise’, a story was made that animals and girls play together in summer in a magical island on deep blue sea to create the continuous storytelling for customers while shopping and moving.
Notice: Undefined variable: I in /home/cb5jfrgcsn7s/domains/designserial.com/html/index.php on line 218
Notice: Undefined variable: I in /home/cb5jfrgcsn7s/domains/designserial.com/html/index.php on line 226
Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.